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Black Friday Month Sale On Rotation Wheels! 10% Off Rotation Wheel Designs-Enter 10R24 at checkout! FREE US 48 Shipping!

About Us


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At Rotation Industries, we strive to give our customers complete satisfaction. That includes advising our customers with fitment, warranty, and product knowledge, before the purchase. This ensures there are no surprises when our customers receive their products. Rotation will not only be with you through the entire order process, but is also happy to provide service after the sale. Many "Big Box" companies leave the customer feeling unimportant, but at Rotation, we will treat you like family and ensure your utmost satisfaction. We trust our business to run off referrals and word-of-mouth advertising, because we are confident in the products and services we provide.

Every order is inspected before shipment by Don, the President of Rotation Industries. So rest assured, our products are thoroughly inspected before the customer takes delivery. This says a lot about our small business, as we take pride in being a family owned and operated corporation. As Rotation specializes in custom motorcycle wheels, our customers are typically blue-collar, small business people themselves. So our customers appreciate the time we take to make sure every sale goes smoothly.

Rotation Industries is located in the Space Coast area of Florida, in Cocoa. For those that don't know where that is, we are a couple minutes from Cocoa Beach, or about 50 minutes south of Daytona on 1-95. We are proud to be located in the Space Coast, and in the heart of some the best riding areas in Florida. On your next trip to Florida make sure to stop bye and say hello, we would be happy to show you around the shop.

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Don

Don Smith - President  Don has been around motorcycles his entire life. At age 11, he had his first motorcycle, a 1966 Honda 305, and he's been hooked ever since. Don has made a career in the motorcycle industry, working for well-known companies such as J&P Cycles, where he received a wealth of knowledge about aftermarket motorcycle parts, and Coastal Moto where he was the dealer manager and learned the ins & outs of custom motorcycle wheels. Don grew up in the Midwest in a rural community by Manchester Iowa. His Midwestern roots have provided a great base for his business principles and customer interactions.

Randy

Randy Smith - Customer Experience  Randy is Don's brother, and is a tremendous asset in the leadership team, sales, and customer service components. Randy has previously been in the logistics and sales field, with experience at over 35 years. He has been working bike events for years, and loves visiting with the vast people who visit from around the world. Randy was also a business owner himself, and provides great feedback for growth opportunities, marketing strategy, and outstanding customer service.

 

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Jared Brown - Customer Experience  Jared is our key point of contact for our customer experience. This includes all things customer service, from placing orders, to order updates, to resolving service related issues that may arise. Jared also manages our website experience for our customers which includes new product development and implementation.  He ensures our customer service is a priority at Rotation Industries.


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Bruce Green - Customer Experience  Bruce brings years of expertise in business management, customer service, retail and web sales, and business ownership. Bruce handles all aspects of the customer experience, from placing orders to shipping products. He also provides marketing and e-commerce development to ensure Rotation is up to date on all current motorcycle and motorcycle parts trends. 

 

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Brian Barker - Shop Supervisor  Brian has over 35 years of mechanical experience on all varieties of vehicles. He even worked on NASCAR series ARCA cars for many years! Brian's love for motorcycles led him to open his own full service motorcycle shop Southern Man Cycles. Now Brian has over 20 years of motorcycle service experience on all types of bikes. His knowledge ranges from basic services to full custom motorcycle builds. Brian knows what it takes to lead a service team to provide the best overall customer experience.

 

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Kris Quick - Technician  Kris has over 15 years of mechanical experience wrenching on almost every motorcycle brand. Kris has a unique engineering background that provides customers with the best quality of service on everything from an old pan head to the newer Harley baggers with their new technology. Whether it's building a custom big wheel bagger or doing a service on a sport bike, he has the tools and knowledge to complete the job right and on time. If you have a problem with your bike, come to Rotation and Kris will fix it.

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Eric & Shelia Smith - Corporate Strategy   Eric Smith, Don's father, passed away in 2016 on his way to the office. He owned a small trucking company for many years and provided corporate direction and long term strategy through everything he taught Don. Shelia Smith, Don's mother, was a banker many years and handles the financial aspect of the business. Makes sense, right? Shelia also provides ongoing corporate strategy and direction for Rotation. Together they have over 100 years of business experience!

Team Rotation- Supporting Cast

There are many other family members who lend their support to Team Rotation. Abbie Smith, Don's niece, provides marketing and web design expertise, along with apparel design and dealer networking. Lastly, and certainly not least, Don's wife, Kim Smith. The "better half" is involved in every aspect of the company, from designing wheels to what size t-shirts to order. She is an indispensable asset here at Rotation Industries.

Rotation Customers

Our customers are the most important piece of our business. We treat every customer as if you are family. Being a small business, Rotation needs the support of our customers to help advertise our products. Whether that is wearing one of our t-shirts, or passing out a business card at the local watering hole. This is why we strive to have 100% customer satisfaction!

 

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